Binary Anterior Cervical Plate Named Winner of 2015 Medical Design Excellence Award

Latest product from Austin-based Genesys Spine one of four winners

A new medical product from Austin-based Genesys Spine has been recognized for a design that aims to simplify cervical spine surgery and reduce patient time on the operating table.

2015 Medical Design Excellence AwardsThe innovative new product, called the BINARY Anterior Cervical Plate, is one of four winners in the Implant and Tissue-Replacement Products category at the 18th annual Medical Design Excellence Awards (MDEA) competition in New York June 9.

While there are competing products on the market, those systems tend to require additional instruments and surgical steps, as well as an additional plate or mechanism to hold the screws in place, all of which lead to extended time in surgery and the need for additional anesthesia. The new BINARY Plating System incorporates patented Helios Technology from Genesys Spine, which combines counter-rotation functionality, anti-backout functionality, and what Genesys Spine calls the “Zero-Step” feature: A clever ratcheted screw-head system that locks into place in the head of the screws with a notable click.

“We are honored to be recognized by the MDEA judges,” said Josh Kaufmann, Genesys Spine principal. “Being chosen as one of the four winners is a testament to the skill, dedication, and innovation of our design and engineering team as well as our commitment to furthering spinal technology innovation and surgical outcomes.”

The MDEA Awards are the medtech industry’s premier design competition, committed to searching worldwide for the highest-caliber finished medical devices, products, systems, and packaging available on the market. The awards program celebrates the achievements of the medical device manufacturers, their suppliers, and the many people behind the scenes — engineers, scientists, designers, and clinicians — who are responsible for the cutting-edge products that are saving lives, improving patient healthcare, and transforming medtech, one innovation at a time.


Cervical Plating SystemAbout Genesys Spine

Founded in December of 2009, Genesys Spine was started by veterans of the spinal device start-up industry. The founding partners have used their industry knowledge and input from existing surgeon relationships to introduce, into a mature spinal fusion market, an array of medical implants and instruments with novel characteristics. These devices, with their proprietary features, all remain within existing parameters for today’s current reimbursement codes.

About Medical Design Excellence Awards

The MDEA program is presented by UBM Canon, the global advanced manufacturing and MedTech authority, and by Medical Device and Diagnostic Industry (MD+DI), the industry’s central source for late breaking news, information, and business intelligence. For more information about the Medical Design Excellence Awards—including additional details about the manufacturers and suppliers that created the 2015 MDEA-winning products—visit the MDEA website at or

The 2015 MDEA Juror Panel selected 45 finalists in 10 medical technology product categories. Products were judged based on design and engineering innovation; function and user-related innovation; patient benefits; business benefits; and overall benefit to the healthcare system. Unlike other design competitions that are merely styling contests, the MDEA jury is comprised of a balance of practicing doctors, nurses, and technicians alongside industrial designers, engineers, manufacturers, and human factors experts.

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